ABOUT US
2% Matters was born from a simple truth — India’s social impact efforts have the power to create real, lasting change, but their stories often go unseen. Behind every initiative are people, ideas, and impact that deserve to be celebrated — not buried in compliance reports.
After over a decade in marketing and communication, working closely with both brands and non-profits, we saw a growing gap: impactful projects were being implemented, but the narrative rarely reached the world. That’s where 2% Matters comes in — a storytelling initiative that bridges business, entities, people and social impact.
At 2% Matters, we turn social impact projects into powerful, visual stories that inform, inspire, and influence. Through films, case studies, and digital storytelling, we make the invisible visible — showing how the mandated 2% can move the needle toward 100% impact.
Our goal? Simple — to make impact more transparent, relatable, and celebrated. Because when stories are told right, they don’t just inform. They inspire more change.
The mic is yours. Let's go!
What We Do
Our work goes beyond reporting numbers — we uncover the human stories, challenges, and change that make every initiative matter. By transforming complex social impact efforts into clear, compelling narratives, we help brands and nonprofits build credibility, trust, and lasting connections with their audiences.
Explainer videos
Simplifying complex ideas and projects through motion
impact films
Films and short documentaries that inspire action
case studies
Real proof of change - grounded, authentic, data- driven
podcasts
Conversations that decode change and bring voices to the grassroots
We believe in the power of storytelling to drive social change. Through our platform, we curate and present compelling narratives, impactful visuals, and in-depth insights to showcase the real-world effects of social impact initiatives in India.
OUR APPROACH
01
Impactful Narratives
Our team crafts authentic and captivating stories that bring to life the essence of CSR projects, shedding light on their significance and the communities they impact.
02
Visual Storytelling
Visual elements play a crucial role in our storytelling approach, allowing us to convey the emotions, struggles, and triumphs associated with each project.
03
Impact
Insights
We go beyond the surface to provide comprehensive insights into the tangible and intangible effects of social projects, enabling stakeholders to understand their true impact.